Brand Activation Lead Jobs
Marketing Manager (Supporter Activation)
Contract: Permanent, Full time, 35 Hours per week
Salary : £43,668 - £45,851with excellent benefits
Location: London, UK
Hybrid Working: A minimum of 40% of working time is spent face to face, either in the London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base. In order to apply for this post, you must be able to demonstrate your eligibility to work in the UK.
About WaterAid:
Want to use your skills in Fundraising to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?
We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference. Join WaterAid as Marketing Manager in Supporter Activation to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.
About the Team:
The WaterAid Supporter Activation team sits within the Mass Engagement Department. The team is responsible for building understanding and consideration for WaterAid amongst potential supporters, as well as driving the recruitment of new regular and cash supporters.
The team works closely with other teams within Mass Engagement, in particular the Supporter Engagement and Legacy teams as well as teams across the organisation such as the Strategic Partnerships and Performance & Insight to identify new opportunities and work collaboratively to achieve our mutual objectives.
About the Role:
As an experienced and innovative Marketing Manager, you will have the chance to challenge and develop key channels to drive continued success in attracting new supporters to WaterAid.
The role is to project lead the day-to-day development, management and delivery of a number of fundraising campaigns across channels such as DRTV, inserts and door drops. Overseeing the creative and delivery of campaigns from initial brief through to post campaign analysis, contributing to and ensuring the Supporter Activation team meets agreed objectives and income targets.
Key to this role will be to lead on the management and development of the DRTV programme (from creative to planning) which plays a significant part in the activation programme.
You'll also:
- Lead on the management, delivery and development of all aspects of the DRTV programme. Taking particular responsibility for creative development and innovation, media planning and campaign analysis.
- Support the Senior Marketing Manager (Supporter Activation) in the strategy and innovation of the DRTV programme to drive growth in this pivotal channel.
- Support the Senior Marketing Manager and working closely with the Marketing Officers to manage, deliver and develop the other channels in the extensive activation portfolio such as inserts, door drop and integrated media and creative campaigns, taking particular responsibility for media planning, buying and analysis.
- Support the Senior Marketing Manager in the management, delivery and development of campaigns within the Brand Consideration programme. Including collaboration with a wide number of internal teams and external colleagues to create integrated creative campaigns utilising multiple channels.
- Lead media and creative agency relationships at a strategic level; including taking a lead on pitching and appointing new agencies, including contract management. Act as first point of contact for external partners where required, taking responsibility for resolving queries, trafficking all stages of projects, escalation of potential problems and performance reviews.
- Lead on creative development; contribute to the overall strategy for the Individual Giving & Engagement Team, make decisions on creative strategy, approach, copy and design, working closely with Communications Team to accurately reflect the brand.
- Develop, plan and manage complex income and expenditure budgets for a portfolio of activities, some with six figure budgets and targets; including using complex reforecasting models to provide projections for income and expenditure.
- Ensure that all communications are carried out within FRSB, DPA and Charity Commission guidelines.
About You:
- Substantial proven experience of working in a similar fundraising and/or customer marketing role managing an expenditure budget to deliver campaigns using a wide range of media.
- Proven experience of managing DRTV campaigns, working closely with media, creative and production agencies.
- A track record of developing and implementing successful direct marketing strategies working in a complex direct marketing role / team. Including experience of strategic planning and executing multi-faceted activation campaigns for both below and above the line channels.
- Proven experience of managing large volume media campaigns including media planning, buying and analysis.
- Significant project management experience including identifying new fundraising opportunities and developing a framework for implementation.
- Experience of developing and managing complex budgets, using relevant monitoring and evaluating tools.
- Ability to develop, monitor and adapt DM strategies for the implementation of fundraising channels; including advising on the direction of the overarching direct marketing programme.
- Experience of successfully developing high level relationships with senior staff and stakeholders both internally and externally.
- Experience of leading a team and line management of one or more team members.
- Excellent written and numeracy skills with attention to detail and the ability to use spreadsheets to formulate and analyse complex budgets and make informed decisions.
- Excellent negotiation skills, and communication skills including experience of presenting to internal and external stakeholders.
- A good understanding of fundraising principles.
Closing date: Applications will close at 23:59 on Sunday 12th May 2024. Availability for an interview is required the week commencing 20th May 2024.
How to Apply: To see the full job pack, please click 'Apply'. Please apply by submitting your CV and a cover letter in one document in either Word Document or PDF format.
Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.
Our Benefits:
- 36 days' holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- We offer a generous pension plan with employer contribution of up to 10%
- Wide range of flexible and agile-working arrangement
- Season Ticket Loan
- Free annual eye tests
- Pay as You Give charitable giving scheme
- Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
- Sabbaticals
- Volunteer Day
Our Commitment
Our People Promise:
We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal opportunities:
We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.
Safeguarding:
We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.
Digital Fundraising Lead
12 Month Maternity Cover
£50,572 - £54,618 pa
City of London and we are a hybrid working organisation
This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.
Purpose of job:
Comic Relief is looking for a Digital Fundraising Lead to assume responsibility as the driving force behind our fundraising and engagement strategies. The Digital Fundraising/Marketing Lead is responsible for overseeing the Fundraising and Engagement strategies, planning and performance of our digital marketing channels, to deliver ambitious organisational objectives and fundraising growth targets. Comic Relief’s fundraising and public engagement is delivered primarily through it’s digital channels, and in this role you will lead the digital fundraising team and cross-organisational project teams in driving high performance across these channels, including web UX journey and optimisation, email communications and paid media campaigns to facilitate the delivery of over £18M income across Fundraising.
If you have experience in developing and executing digital marketing plans for fundraising campaigns, thrive on collaboration and enjoy working as part of multi-disciplinary project team to maximise fundraising income we’d love to hear from you.
Join us at the heart of Comic Relief's mission to create a just world, free from poverty. As Digital Fundraising Lead, you'll play a vital role in making that vision a reality. Come be a part of something special.
Key responsibilities:
· Lead the strategy setting and annual planning and budget setting for Comic Relief’s Digital Marketing & Fundraising, including building financial models, developing business cases, monitoring budgets and updating forecasts
· Manage and coach a team of digital fundraisers to execute fundraising, (acquisition and engagement), activity across our key digital channels to deliver against agreed plans and objectives across the entire Fundraising team, specifically focussed on the UK public audience: individuals and communities of individuals, including schools and workplaces
· Foster a culture of high performance and build organisational expertise through a test, learn and iterate approach where data, learning and insight is used to make informed decisions and actioned swiftly. Ensure knowledge is systematised and shared across the organisation for maximum impact
· Working as a lead within the Public Activation & Individual Giving team, work with the team and wider colleagues to ensure all digital communications our audiences receive and the digital experience they have, is appropriately targeted, designed and delivered in a way to maximise engagement and life time value
· Operate as a champion of digital innovation within the wider Fundraising team and organisation, proactively identifying, sourcing and helping to embed new technologies, ways of working and tools and approaches that drive digital marketing/fundraising performance and income generation. Where necessary, bring x-organisational project teams together to deliver digital marketing / fundraising change projects.
· Lead the management and performance management of our media agency to develop a digital media strategy that delivers against agreed KPI’s, working closely with the Paid Media Manager to continuously optimise and evaluate performance across the full suite of campaigns and always on activity plan
· Oversee the email marketing strategy, including oversight of critical email marketing tools and platforms, ensuring the effective management of audiences and messages, closely with the Senior Digital Fundraiser and Email Marketing Executive to continuously optimise and evaluate performance across the full suite of communications
· Play a lead role in working with stakeholders across the organisation to unify separate digital marketing activity (owned and earned) to ensure all Comic Relief efforts are working together to maximise effectiveness and efficiency
· Play a lead role in working with colleagues managing Comic Relief’s website and associated platforms to ensure they are optimised for User Experience and conversion to action across all agreed initiatives and activities
· Provide specific leadership in bringing the Fundraising, Technology and Data teams together to ensure our Digital Marketing and Fundraising strategies and plans are aligned with data and tech capabilities and priorities and oversee direct interventions to solve problems and mitigate risks to delivery and performance
Operate as primary point of contact with BBC Marketing specifically in relation to digital marketing strategies, including development of Red Nose Day web pages, supplying content and performance tracking
People Management
· Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff
· Proactively undertake business planning, prioritise activities and set clear and realistic objectives for the team and individuals based on capacity, expertise, and aspirations
· Maintain regular two-way communication and dialogue with staff, ensuring information is cascaded and escalated as needed
Person specification
Essential criteria
· Extensive experience of creating, implementing and optimising digital strategies and user journeys for the purposes of a sales or fundraising outcome
· Experience of delivering digital marketing activity or projects for a high-profile brand
· Experience of leading and working effectively in cross-functional digital project teams to deliver shared goals and objectives
· Proven experience of digital channel planning and performance tracking
· Experience of leading and working with a matrix of channel experts and multi-disciplined stakeholders
· Experience of budget management including setting detailed, annual and campaign planning budgets and strategies
· Analytical thinker with great communication skills that engage and inspire
· Management experience – managing and motivating a team effectively to achieve high quality outcomes
Desirable criteria
· Experience of working with CRM & associated systems to facilitate relational fundraising
· Specific experience working closely with Technology and Data teams in innovating and optimising conversion journeys, innovation and production development
· Effective relationship builder with the ability to proactively challenge and persuade senior stakeholders and partners
Perks and benefits:
· Flexible working hours
· Work from home option
· Wellness programs
· Employee Assistance Programme
· Enhanced maternity and paternity leave
· Paid emergency leave
· Sabbatical Opportunities
· Professional development
· Mentoring/coaching
· Paid volunteer days
· Payroll giving
· Team social events
· Extracurricular clubs
· Cycle to work scheme
· Free fruit
To apply please visit our website via the link and apply online.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Why work at Comic Relief
There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London,
There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.
Disability Confident employer
As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV.